Bimbo agrees new 5-year $11m deal with Philadelphia Union

MLS' Philadelphia Union has renewed their deal with kit sponsor Bimbo Bakeries. http://buff.ly/1ADRCrp

Hazard joins Messi on FIFA 15 cover

EA Sports announcs that last season’s PFA Young Player of the Year, Eden Hazard, will make his debut on the cover of FIFA 15 http://buff.ly/XEIh4H

Prostate Cancer teams up with League Managers' Association

Prostate Cancer UK has become an Official Charity Partner of the League Managers Association (LMA) in 2014/15 http://buff.ly/VKks9R

Man Utd expands social media coverage with LINE Corporation

LINE Corporation, the owner and operator of the free call and messaging app LINE, confirm the launch of an official account for Manchester United http://buff.ly/VKk3UK

Arsenal promotes Vinai as Fox joins Villa

Arsenal FC has appointed Vinai Venkatesham as its chief commercial officer, following Tom Fox’s move to Aston Villa as the club’s new chief  http://buff.ly/VKjn1G

Whistle Sports Network Partners With MLS, KickTV

The Whistle Sports Network Partners has added Major League Soccer to it's list of content partners http://buff.ly/1s5DyBH

Atlanta fans reserve 14,000 season tickets: first match...2017

MLS' Atlanta expansion team has received more than 14,000 season ticket applications, three years in advance. http://buff.ly/XCESDj

Dock10 creates referee ‘Match Centre’

MediaCityUK firm creates Match Centre for Professional Game Match Officials Ltd (PGMOL) http://buff.ly/VG9Zwq

Tim Howard signs Marriott endorsemen

Everton and USA keeper signs an endorsement deal with hotel chain Marriott International http://buff.ly/VG9AtR

PSV Eindhoven fans protest against introduction of Wi-Fi at stadium

Supporters’ groups believe the introduction of the technology is just the latest in a series of decisions intended to gentrify the crowd http://buff.ly/YAviRy

Tigo dials in for Central American Cup title sponsorship

Telecoms group Tigo have stepped up as title sponsors for the championship which is being played in the US for the first time. http://buff.ly/XAfLkA

Aston Villa agrees William Hill deal

William Hill Online becomes the club’s new official UK and Ireland betting partner.http://buff.ly/XA9MfI

English Premier League broadcasts up 23 percent on NBC and NBCSN

Opening weekend of the 2014-15 English Premier League season on NBC and NBCSN averaged 545,000 viewers, up 23 percent.. http://buff.ly/XA9l5b

Reality Confounds Premier League's Attempt to Kill Web Video

 Despite warning fans keep posting clips http://buff.ly/1vdpW9O

Facebook Remains 'Top Of The Food Chain' In Sports

Forbes magazine discusses social media and sportss http://buff.ly/1vdp7xx

Aston Villa tie up with Andalucía region

Aston Villa have announced a partnership with the Spanish region of Andalucía, the club’s official tourist destination partner for the 2014/15 season. http://buff.ly/1uSvAAQ

Everton enters into Coral partnership

Everton FC have signed a two-year sponsorship and licensing deal that will see Coral become their new official European betting partner. http://buff.ly/1vdkOT5

Saints secure new partnership with Garmin

Southampton FC have agreed a partnership with Garmin, which will it become the club’s official navigation and official fitness device partner. http://buff.ly/1v8eEU0

Infront secures four more years of German sales rights

Infront Sports & Media has agreed a four-year deal for the international media distribution rights of Germany for home friendlies and the DFB Cup http://buff.ly/1ldbJJv

YouTube serves real-time content to football clubs and brands

YouTube is working with football clubs and their sponsors to turn trending data into shareable content http://buff.ly/1uxrf5V

Indesit extends Arsenal deal

Home appliance brand extends Gunners deal by 3 years http://buff.ly/1mMCrDR

Lucozade Powerleague unveils scorchers

Quick-fire 24 hour public vote launched to find their goal of the summer http://buff.ly/XjRNdb

talkSPORT extends global Premier League deal

International partnership with the Premier League extended for an additional three years through until 2019 http://buff.ly/1mMzcfC

Spurs in youth soccer partnership with Tallahassee United

US Club will rename themselves Tallahassee Tottenham Hotspur as part of deal.  http://buff.ly/1mMyq26

Manchester United Bans iPads

Manchester United fans can no longer bring iPads to home games http://buff.ly/1r9dY3

Leveraging social and digital media to drive revenue in collegiate athletics

Many sports teams and organizations are starting to realize social medias potential to drive revenue in a variety of ways http://buff.ly/1r9duda

FC Dallas and Chase announce tie up

FC Dallas becomes first Chase MLS partner http://buff.ly/1AdtDPt

Landon Donovan in Foot Locker comercial

Landon Donovan stars in a new Foot Locker commercial: 'They can't cut me' http://buff.ly/Xh6OMU

Barclays marks new season with TVC

Barclays launches new TV advert for start of the 2014/15 Barclays Premier League season http://buff.ly/1otYYL2

Seattle Sounders scores big with wearable technology

The most financially successful of MLS' 19 franchises is the Seattle Sounders Football Club harness wearable technology http://buff.ly/1mGoSFJ

Premier League advertisers battle to be ahead of the real-time curve

This year sees marketers picking up where their World Cup strategies left off and building sponsorships around year-long media plans. http://buff.ly/1oIgvOW

MLS's Premier League summer forges new alliances

Premier League club Sunderland and D.C. United from the MLS have announced a  partnership to promote one another in their respective markets http://buff.ly/VfOGl8

Carlisle United & Capital One bid for child-friendly stadia

Capital One and Carlisle United team up in bid to make children visiting Brunton Park feel welcome http://buff.ly/1orzcai

666Bet announces Leicester City

666Bet have signed a new platinum partnership with Leicester City to become the Foxes’ Official Betting Partner http://buff.ly/1lRac6F

Europcar UK announces Arsenal partnership

Europcar has become Arsenal’s official car and van rental partner in a three-year partnership http://buff.ly/1lR9t5u

Newcastle United and Puma in long-term extension

Puma and Newcastle United has announced a long-term extension to their on-going kit partnership http://buff.ly/1orxEgs

ESPN is shutting down its public API

Sportscaster ESPN is getting ready to shut down its public API http://buff.ly/1oDlBvE

Marathonbet secures Spurs betting rights

Spurs sign record two-year deal with Marathonbet, the club’s new exclusive betting partner for 2014/15 season http://buff.ly/1uhnPUM

Virgin Media unveils pool of sports

Virgin Media has created a giant ball-pool filled with over 20,000 balls, to highlight its position as the only place in the UK where fans can watch every live sports channel. http://buff.ly/1uFurtg

All-Star Game Tv audience outdraws last two games combined

AT&T MLS All-Star Game on ESPN2 averaged 863,000 viewers... Full Story on SoccerAmercia http://buff.ly/1swzlri

#MLSAllStar Game plays out on the pitch and on Twitter

Overall, there were more than 165,000 Tweets sent (310% increase over last year). It was the most Tweeted about TV program on August 6... http://buff.ly/1sl1IvW

Could Red Bull Become the New ESPN?

Are they beginning to look like media company that happens to sell an energy drink? http://buff.ly/1pGA8G1

Nike builds fotball club base as Adidas focuses on premium brands

US sportswear giant Nike has outpaced its German rival Adidas in supplying kit to Europe's top five leagues ahead of the 2014/15 season for the first time since 2009-10 http://buff.ly/1pgsvaa

Digital board replacement opens doors to new sponsors and revenues

New technology is now unlocking added sponsorship real estate as well as advertising clients that would previously never have considered the opportunity. http://buff.ly/1pgrJKq

Liverpool FC extends regional partnership with retailer Courts Asia

Liverpool FC extends regional partnership in Singapore and Malaysia with leading leading IT, electronics and furniture retailer, Courts Asia.http://buff.ly/1pgogeG

666Bet Announced As Leyon Orient Shirt Sponsor For 2014-15

Record sponsorship deal will see 666Bet logo printed on the front of the home and away kit http://buff.ly/1pgniiB

Liverpool signs local deal with InstaForex

Liverpool FC agree two-year regional sponsorship with InstaForex in Asia & Commonwealth of Independent States  http://buff.ly/1pgmJFw

Arsenal & Man City sign South African beer

Hansa Pilsener beer has agreed new partnerships with Manchester City and Arsenal FC... http://buff.ly/1pgmnPc

BT Supporters Club launches Spurs project

Tottenham Hotspur Foundation has secured a substantial grant over a three-year period... http://buff.ly/1r5HGRK

Adidas, MMA create mobile marketing playbook to help marketers score

Adidas and the Mobile Marketing Association have released the Mobile Marketing Playbook to help less experienced companies get up to speed http://buff.ly/1vg1MiD

Inside the MLS's digital HQ for All-Star Week

Digitaltrends,com visit Fox Tower, where MLS has set up a forward operating base that serves as the nucleus of all their digital communications http://buff.ly/1nwbvHE

EA Sports renews Premier League partnership to 2019

The Premier League has renewed its partnership with EA Sports for another five years. http://buff.ly/1vfYSdD

Scottish leagues boost their broadcast deals

The Scottish Professional Football League (SPFL) has announced an increase in its broadcast partnerships that are "worth a substantial six-figure sum Full Story http://buff.ly/1ojPsch

CONTENTed launch Turnstyle

CONTENTed are set to unveil Turnstyle, a new digital format that will go live in August - See more at http://buff.ly/1szF9kJ